"Silesia. Blue Sky Restored" dynamically enters the public space of the Silesian Voivodeship.

On May 29, 2023, the Silesian Voivodeship signed an agreement with Aplan Media Ltd. from Łódź to work on and implement the "Silesia. Blue Sky Restored" project, a creative educational and informational campaign aimed at improving air quality in the Silesian Voivodeship. The agreement was signed by Deputy Marshal Łukasz Czopik and Board Member Krzysztof Klimosz on behalf of the Silesian Voivodeship, and Aplan Media was represented by Anna Zwolińska, Managing Director.

The campaign will run until the end of 2024. Based on its results, another campaign will be launched, with the aim of strengthening habits and raising awareness among the residents of the Silesian Voivodeship regarding air quality.

The integrated LIFE project, "Silesia. Blue Sky Restored.” Comprehensive Implementation of the Air Protection Program for the Silesian Voivodeship, is being implemented with funding from the LIFE Program of the European Union and the National Fund for Environmental Protection and Water Management. The total budget for the project is PLN 76 million.

The objectives and main assumptions of the campaign are defined as follows:

• An informative campaign regarding practical issues such as optimizing heating systems, utilizing renewable energy technologies, thermal modernization, and selecting sources of financing, targeting primarily adult residents of the Silesian Voivodeship.
• An awareness and activation campaign aimed at children and youth.
• A campaign encompassing the promotion of activities carried out within the project and the achieved results.

To ensure optimal effectiveness of all communication, educational, informational, and dissemination activities carried out as part of the project, the campaign will differ in form and channels of communication.

The educational and informational campaign will be conducted under the slogan "Taking Air under Our Wings" and will encompass all 167 municipalities in the Silesian Voivodeship.

The campaign will involve a wide range of activities, including special events, picnics, open-air cinemas, online and urban space initiatives, conferences, and competitions. Electronic and printed materials will be created for teachers, residents, local governments, and the media.

The campaign will also support the network of 80 municipal and subregional eco-managers established within the "Silesia. Blue Sky Restored" project.

Aplan Media has been providing comprehensive marketing services to local governments, public institutions, and NGOs for years. It is known for implementing educational and informational campaigns for local communities. The company has been recognized as a laureate of the prestigious "Forbes Diamonds 2023" ranking and is one of the fastest-growing Polish enterprises.

Aplan Media's portfolio includes over 560 projects implemented in 11 countries.